All proceeds go to Delta Cotton Belles, a 501 C3 non-profit organization since 2010, which was founded in 2007 by Beth McKnight with the mission of increasing breast cancer awareness. Since its inception, DCB has served over 1700 women throughout Mississippi and Arkansas Delta.
The Pink Promise mammogram program, Pink Check Up Program and Wrapped in Pink program are services DCB provides and are not based on income, employment or insurance, include: personal visits, post diagnosis care packages, prosthetic fittings, mastectomy bras, wigs, gas cards, monthly support group meetings, professional counseling and special events honoring survivors.